Over time, my work has moved from designing interfaces to structuring complex systems into clear, usable, and actionable experiences.
I focus on simplifying workflows, reducing ambiguity, and turning data into decisions — designing systems that don’t just function, but help users know what to do next.
Experience & Evolution
(UX / Product / Systems Thinking)
UX LEAD
Krunchbox India Pvt Ltd
05/2025 to 11/2025
Transformed fragmented supply chain dashboards into AI-guided decision systems
Context
Operational data spread across disconnected dashboards
Users had to interpret data manually to identify issues and actions
Key Contributions
Reframed dashboards from data display to decision-guided workflows
Integrated AI-generated insights with drivers, context, and recommended actions
Structured information to surface what needs attention without manual exploration
Outcome
Shifted user effort from data interpretation to decision-making
Enabled faster identification of issues and next steps
Senior UX Designer
for Advent eModal
Raytex IT Services LLP
01/2017 – 04/2025
Reworked container appointment booking from trial-and-error into availability-driven scheduling
Context
Users initiated bookings without visibility into slot availability
Repetitive, container-level inputs fragmented a single scheduling intent
Failures were revealed late, forcing rework and breaking flow
Key Contributions
Introduced availability-first workflow to surface feasible slots upfront
Consolidated container-level actions into structured scheduling
Designed clear status feedback to expose failures and required actions
Outcome
Eliminated trial-and-error booking loops
Reduced rework caused by late availability feedback
Enabled confident and predictable appointment scheduling
UX UI Designer
ReeferWatch
Efficacy Systems Pvt Ltd
06/2015 – 12/2016
Unified monitoring, service, and billing workflows for reefer container management
Context
System combined temperature tracking, service management, tariffs, and billing
Data and workflows were fragmented across modules, increasing effort and errors
Key Contributions
Structured workflows across service, tariff, and billing management
Redesigned monitoring and track-and-trace views for clearer visibility
Reduced context switching between operational tasks
Outcome
Simplified end-to-end reefer operations
Improved visibility across monitoring, servicing, and billing
Freelance UX Designer & Web Developer
01/2013 – 06/2015
Designed and developed structured websites for clients across domains
Context
Clients lacked structured, user-friendly websites
Content and navigation were inconsistent
Key Contributions
Designed layouts with clear information hierarchy
Developed responsive websites using HTML, CSS, JavaScript and WordPress
Delivered projects end-to-end from design to deployment
Outcome
Improved usability and structure of client websites
Enabled clearer communication of content and offerings
Web Designer
New Media Communications Pvt Ltd
11/2008 – 01/2013
Designed and developed websites and digital magazine platforms under early web constraints
Context
Work was done before responsive design and accessibility standards were established
Editorial platforms required structured layouts despite technical limitations
Key Contributions
Designed clean, functional layouts aligned with editorial needs
Developed websites and web portals using HTML, CSS, JavaScript, and WordPress
Built strong foundations in information hierarchy and usability under constraints
Outcome
Delivered structured, usable web experiences within technical limitations
Developed strong instincts for layout, hierarchy, and content-driven design
Other Experience
(Animation & Creative Direction)
Animation director
Founder
Fantasee Magic Effects Pvt Ltd
03/2004 – 11/2008
Worked on an independent animation project, producing a full-length film
Context
Independent project involving animation production over an extended period
Required coordination across creative development, execution, and delivery
Key Contributions
Handled end-to-end animation work including concept, storyboarding, and production
Managed production workflow across design, animation, and rendering
Coordinated timelines and delivery across stages
Outcome
Completed a full-length animation film
Built familiarity with managing a complete production cycle
Faculty / Multimedia Designer
Edit Multimedia Institute
1999 – 02/2004
Worked across teaching and multimedia projects, combining animation, interactive media, and early game design
Context
Early career phase spanning teaching, freelance, and studio-based multimedia work
Projects involved animation, interactive media, and emerging digital tools
Key Contributions
Created a commissioned 3D animated short (Don Quixote) for the Spanish Embassy, Singapore
Worked on game design and multimedia projects using Macromedia Director
Taught and mentored students in animation and multimedia production
Outcome
Built foundational skills across animation, interaction, and digital media
Gained early experience working across teaching and production roles
Over time, my work has moved from designing interfaces to structuring complex systems into clear, usable, and actionable experiences.
I focus on simplifying workflows, reducing ambiguity, and turning data into decisions — designing systems that don’t just function, but help users know what to do next.
Experience & Evolution
(UX / Product / Systems Thinking)
UX LEAD
Krunchbox India Pvt Ltd
05/2025 to 11/2025
Transformed fragmented supply chain dashboards into AI-guided decision systems
Context
Operational data spread across disconnected dashboards
Users had to interpret data manually to identify issues and actions
Key Contributions
Reframed dashboards from data display to decision-guided workflows
Integrated AI-generated insights with drivers, context, and recommended actions
Structured information to surface what needs attention without manual exploration
Outcome
Shifted user effort from data interpretation to decision-making
Enabled faster identification of issues and next steps
Senior UX Designer
for Advent eModal
Raytex IT Services LLP
01/2017 – 04/2025
Reworked container appointment booking from trial-and-error into availability-driven scheduling
Context
Users initiated bookings without visibility into slot availability
Repetitive, container-level inputs fragmented a single scheduling intent
Failures were revealed late, forcing rework and breaking flow
Key Contributions
Introduced availability-first workflow to surface feasible slots upfront
Consolidated container-level actions into structured scheduling
Designed clear status feedback to expose failures and required actions
Outcome
Eliminated trial-and-error booking loops
Reduced rework caused by late availability feedback
Enabled confident and predictable appointment scheduling
UX UI Designer
ReeferWatch
Efficacy Systems Pvt Ltd
06/2015 – 12/2016
Unified monitoring, service, and billing workflows for reefer container management
Context
System combined temperature tracking, service management, tariffs, and billing
Data and workflows were fragmented across modules, increasing effort and errors
Key Contributions
Structured workflows across service, tariff, and billing management
Redesigned monitoring and track-and-trace views for clearer visibility
Reduced context switching between operational tasks
Outcome
Simplified end-to-end reefer operations
Improved visibility across monitoring, servicing, and billing
Freelance UX Designer & Web Developer
01/2013 – 06/2015
Designed and developed structured websites for clients across domains
Context
Clients lacked structured, user-friendly websites
Content and navigation were inconsistent
Key Contributions
Designed layouts with clear information hierarchy
Developed responsive websites using HTML, CSS, JavaScript and WordPress
Delivered projects end-to-end from design to deployment
Outcome
Improved usability and structure of client websites
Enabled clearer communication of content and offerings
Web Designer
New Media Communications Pvt Ltd
11/2008 – 01/2013
Designed and developed websites and digital magazine platforms under early web constraints
Context
Work was done before responsive design and accessibility standards were established
Editorial platforms required structured layouts despite technical limitations
Key Contributions
Designed clean, functional layouts aligned with editorial needs
Developed websites and web portals using HTML, CSS, JavaScript, and WordPress
Built strong foundations in information hierarchy and usability under constraints
Outcome
Delivered structured, usable web experiences within technical limitations
Developed strong instincts for layout, hierarchy, and content-driven design
Other Experience
(Animation & Creative Direction)
Animation director
Founder
Fantasee Magic Effects Pvt Ltd
03/2004 – 11/2008
Worked on an independent animation project, producing a full-length film
Context
Independent project involving animation production over an extended period
Required coordination across creative development, execution, and delivery
Key Contributions
Handled end-to-end animation work including concept, storyboarding, and production
Managed production workflow across design, animation, and rendering
Coordinated timelines and delivery across stages
Outcome
Completed a full-length animation film
Built familiarity with managing a complete production cycle
Faculty / Multimedia Designer
Edit Multimedia Institute
1999 – 02/2004
Worked across teaching and multimedia projects, combining animation, interactive media, and early game design
Context
Early career phase spanning teaching, freelance, and studio-based multimedia work
Projects involved animation, interactive media, and emerging digital tools
Key Contributions
Created a commissioned 3D animated short (Don Quixote) for the Spanish Embassy, Singapore
Worked on game design and multimedia projects using Macromedia Director
Taught and mentored students in animation and multimedia production
Outcome
Built foundational skills across animation, interaction, and digital media
Gained early experience working across teaching and production roles
Over time, my work has moved from designing interfaces to structuring complex systems into clear, usable, and actionable experiences.
I focus on simplifying workflows, reducing ambiguity, and turning data into decisions — designing systems that don’t just function, but help users know what to do next.
Experience & Evolution
(UX / Product / Systems Thinking)
UX LEAD
Krunchbox India Pvt Ltd
05/2025 to 11/2025
Transformed fragmented supply chain dashboards into AI-guided decision systems
Context
Operational data spread across disconnected dashboards
Users had to interpret data manually to identify issues and actions
Key Contributions
Reframed dashboards from data display to decision-guided workflows
Integrated AI-generated insights with drivers, context, and recommended actions
Structured information to surface what needs attention without manual exploration
Outcome
Shifted user effort from data interpretation to decision-making
Enabled faster identification of issues and next steps
Senior UX Designer
for Advent eModal
Raytex IT Services LLP
01/2017 – 04/2025
Reworked container appointment booking from trial-and-error into availability-driven scheduling
Context
Users initiated bookings without visibility into slot availability
Repetitive, container-level inputs fragmented a single scheduling intent
Failures were revealed late, forcing rework and breaking flow
Key Contributions
Introduced availability-first workflow to surface feasible slots upfront
Consolidated container-level actions into structured scheduling
Designed clear status feedback to expose failures and required actions
Outcome
Eliminated trial-and-error booking loops
Reduced rework caused by late availability feedback
Enabled confident and predictable appointment scheduling
UX UI Designer
ReeferWatch
Efficacy Systems Pvt Ltd
06/2015 – 12/2016
Unified monitoring, service, and billing workflows for reefer container management
Context
System combined temperature tracking, service management, tariffs, and billing
Data and workflows were fragmented across modules, increasing effort and errors
Key Contributions
Structured workflows across service, tariff, and billing management
Redesigned monitoring and track-and-trace views for clearer visibility
Reduced context switching between operational tasks
Outcome
Simplified end-to-end reefer operations
Improved visibility across monitoring, servicing, and billing
Freelance UX Designer & Web Developer
01/2013 – 06/2015
Designed and developed structured websites for clients across domains
Context
Clients lacked structured, user-friendly websites
Content and navigation were inconsistent
Key Contributions
Designed layouts with clear information hierarchy
Developed responsive websites using HTML, CSS, JavaScript and WordPress
Delivered projects end-to-end from design to deployment
Outcome
Improved usability and structure of client websites
Enabled clearer communication of content and offerings
Web Designer
New Media Communications Pvt Ltd
11/2008 – 01/2013
Designed and developed websites and digital magazine platforms under early web constraints
Context
Work was done before responsive design and accessibility standards were established
Editorial platforms required structured layouts despite technical limitations
Key Contributions
Designed clean, functional layouts aligned with editorial needs
Developed websites and web portals using HTML, CSS, JavaScript, and WordPress
Built strong foundations in information hierarchy and usability under constraints
Outcome
Delivered structured, usable web experiences within technical limitations
Developed strong instincts for layout, hierarchy, and content-driven design
Other Experience
(Animation & Creative Direction)
Animation director
Founder
Fantasee Magic Effects Pvt Ltd
03/2004 – 11/2008
Worked on an independent animation project, producing a full-length film
Context
Independent project involving animation production over an extended period
Required coordination across creative development, execution, and delivery
Key Contributions
Handled end-to-end animation work including concept, storyboarding, and production
Managed production workflow across design, animation, and rendering
Coordinated timelines and delivery across stages
Outcome
Completed a full-length animation film
Built familiarity with managing a complete production cycle
Faculty / Multimedia Designer
Edit Multimedia Institute
1999 – 02/2004
Worked across teaching and multimedia projects, combining animation, interactive media, and early game design
Context
Early career phase spanning teaching, freelance, and studio-based multimedia work
Projects involved animation, interactive media, and emerging digital tools
Key Contributions
Created a commissioned 3D animated short (Don Quixote) for the Spanish Embassy, Singapore
Worked on game design and multimedia projects using Macromedia Director
Taught and mentored students in animation and multimedia production
Outcome
Built foundational skills across animation, interaction, and digital media
Gained early experience working across teaching and production roles